Registration And Networking
Welcome And Acknowledgements
Presentation: The Sweet.TV Franchise
Discussion: OTT Streaming Realities In Africa – Opportunities And Solutions For Broadcasters And Content Publishers
– Accessing the current landscape of streaming services across the continent. How has it evolved in recent years?
– Assess the challenges that traditional broadcasters in Africa face in the era of OTT streaming from the point of view of competition, technology infrastructure, and regulatory hurdles
– Where do the opportunities lie now and in 5 years for African broadcasters?
– Monetisation Strategies: Examine different monetisation models OTT platforms use in Africa – which one will the typical broadcaster favour?
– Explore partnerships between African broadcasters, global OTT platforms, or other local content creators. How can such
Presentation: Your OTT Catalyst
Discussion: Win-win Spaces For Content Owners, Publishers, Distributors And Platform Operators – Synergies And Collaborations To Drive The Market
– Examine the factors that drive the successful distribution of different content products, such as music and film, when they almost entirely have different distribution and production models
– Effective content aggregation and curation in attracting and retaining viewers – what are the drivers for the streaming age
– Explore the balance between global and locally produced content. What must be done to promote local content while catering to a worldwide audience?
– Explore strategies for expanding into new markets to reach a wider audience – what sort of collaboration will facilitate market penetration and growth?
Presentation: Responding To The Audience Consumption Patterns And The Ever-Changing Media Landscape
Discussion: Options For Multi-Platform Content Discovery And Delivery To Ensure Competitiveness
– Explore different pricing models and strategies for maximising ARPU while remaining competitive. How can dynamic pricing, tiered subscriptions, and add-on services be leveraged effectively?
– How can recommendation tech and user data analysis help drive ARPU?
– Examine ways in which local streamers compete effectively against international giants. What advantages can local businesses leverage?
– Consider strategies for expanding into new markets, whether on a regional or international scale
Presentation: TV Everywhere And Anywhere – The Next Levels For Broadcasters And Publishers Of Content
Discussion: “Knowing Your User Well” – How Does This Help Drive Effective Content Production And Distribution
– How has the lack of adequate broadband infrastructure affected the adoption of streaming and on-demand content services in Africa? Is the picture changing?
– Explore the affordability of broadband services for content consumers in Africa. What pricing models and subsidies can make data more accessible to a wider media audience?
– Predict future trends in broadband and data infrastructure development in Africa. What technologies, such as 5G or satellite internet, are on the horizon?
Closing Remarks And Wrap Up
Presentation: DTH To OTT Streaming – What Are The Opportunities For Broadcasters
Discussion: Are Traditional Content Distribution Models Obsolete? – 21 Reasons For And Against
-How do evolving consumer preferences, particularly among younger demographics, favour digital and on-demand content consumption over traditional linear broadcasting
-Traditional TV commands significant advertising revenue due to its wide reach and established ad pricing structures – does that make it still the king of content distribution
-Digital and streaming challenges traditional by offering one-stop content aggregation, simplifying content discovery for viewers
Presentation: FAST To Market In Africa— Assessing State Of Play With The Development Of FAST Channels – Experiences And Expectations
Discussion: Resolving Issues With Streaming Of Locally Originated Content To International Audiences Profitably
– Discuss the growing international interest in locally originated content from various regions. What factors are driving this demand?
– Examine content creators’ challenges when attempting to stream their locally originated content to international audiences profitably
– Discuss monetisation models for international streaming, such as subscription-based services, advertising, pay-per-view, or hybrid. What models are most profitable for local content?
– Explore the costs associated with content localisation and how these costs can be managed effectively to ensure profitability
Presentation: Case Study: A Sustainable OTT Service – Examination Of The Partnership That Builds And Sustains It!
Discussion: Content Localisation, Pricing And Payment Strategies To Drive Growth And Customer Retention In Diverse African Markets Scenarios
– Discussing the historical, present and future roles of airtime and mobile money
– Discuss potential collaborations with payment service providers and fintech companies to ensure seamless payment processing and security
– Examine how pricing structures can impact content piracy and the adoption of legal streaming services. How can competitive pricing deter piracy?
– Predict how emerging technologies like blockchain and cryptocurrency could impact payment solutions and pricing structures in the African streaming industry
Presentation: Interview: The SABA TV Project and Regional OTT Platform – Status And Possibilities
Discussion: OTT Streaming: Platforms Ownership And Content Production And Distribution Dynamics – Practicalities For The African Market Place
– Examine the cost of building and owning a streaming platform versus renting or licensing a white-label solution. What are the upfront and ongoing expenses?
– Explore the potential return on investment (ROI) for building versus renting and various revenue models for monetising streaming services
-Evaluate the ease of expanding globally with each approach. What are the challenges of entering new markets?
– Examine the degree of customisation and control that comes with building and owning a platform versus the limitations of renting a third-party solution